Trinket Requires personality characteristics

 According to the consumers reflected actually come to the North Fourth Ring Road in Beijing family still living museum house purchase , but found no store it. Actually home to the North Fourth Ring Road store clerk told reporters still houses had withdrawn shop. Reporters saw the gold source shop , where small size , few customers , the sale of goods is expensive, brand grade mix . In the era of soft furnishings , the store seems a bit behind the pace of the market and consumers .from jewelry supplier

 

 Housing market survey yet quietly shut down North Fourth Ring Shop

 

And actually home home life museum still houses a high-profile opening the contrary, still houses the North Fourth Ring Shop is quietly closed. It is understood that in April 2006 was home to home life museum still houses Jinyuan store opened its first store , the North Fourth Ring Road store opened in September of that year . At that time , actually home CEO Wang Lin Peng promised rhetoric aspirations : "Shang house home living museum 10 years to 7-8 at home in Beijing to open independent stores, annual sales income of 2 billion ." But now ten years not to, no expansion see , but the North Fourth Ring Road store is indeed quietly disappeared.

 

Reporters came under the Consumer reflect Beisihuan actually home , found out the museum still houses home life signs had disappeared , but the store has not seen in the ground trace , asking actually home front desk staff , they told reporters , the North Fourth Ring House has been dismissed yet , when asked about the time , two staff members a say in the end of last year , a representation in this year's April . The reason, said they did not know. From the network , and did not actually home Beisihuan announced withdrawal of shops and stores messages adjustments , and in the home actually still houses the official line , the reporter found , actually only in the presentation using the North Fourth Ring Shop ( adjustment ) in passing , the storefront shop schematic but there is no trace of the North Fourth Ring Road .

 

Insiders said : Beisihuan shop houses still had many of the introduction of imported brands , high prices , and in other shopping malls are also able to buy . Neither brand characteristics and advantages , but also lack of price advantage , so here because most of the customers are actually home to buy things to come here to send a coupon consumption , now home industry downturn, if it is withdrawn shop , it is likely is not profitable result Beisihuan shop .

 

Failure analysis is flawed jewelry manufacturer without personality characteristics

 

Actually home still houses Jinyuan store imported brands are more and more dominated by kitchenware and home textiles , decorative products are very scarce. Consumers have to reflect: jewelry type too small , you can choose too little, want to buy some decorative ornaments , which does not have the allure of the product , and some kitchen supplies in Suning , Gome and a number of shopping centers are available for purchase .

 

A Beijing decoration industry has many years of experience Yang said the house is still too few types of jewelry , although the high-end brands , but still confined to the textile and kitchen supplies , Beijing can buy many shopping centers do not have the exclusive advantage ; creative home accessories and mass consumer accessories are missing, for store sales and traffic also has a certain impact. In addition, the house still is not tempting for designers , designers are usually inherent in a few ornaments from Beijing market bargains or find manufacturers getting goods orders. Attention is now soft furnishings , high-end consumer customers will choose to go abroad or to buy bargains , and ordinary consumers will choose Ikea , Rite and other cheaper brands, more young consumers select through the network to buy, but most of the brand in the Lynx 's official website than in the store to buy a lot of benefits .

 

Startling discovery jewelry and house prices are still doubtful

 

Reporters found in the still houses the store , many products price tag is not obvious , using the early years of the supermarket price tag commissary use , the writing is also slightly above the print blurred . Among them, the sales staff asked by the reporter learned English Innis wood furniture brand a small blue and yellow bear head child hanger floor price of 598 yuan , but Lynx official website reporter found that this hanger is now a promotional price of 392 yuan , the original price of 523 yuan , much cheaper than the house yet . In addition, a paragraph and IKEA with transparent colored glass , then sell 320 yuan , while the IKEA less than $ 10, consumers have said that even know the quality is not the same , but exactly the same from the outside , 320 yuan to buy a cup or feel worthwhile .

 

Another reporter from the store found that in the high-end brands have cohabitation situation. In which the size of a brand called Meissener Two Goldfish Aquarium decoration , namely the sale of 580 and 1280 , respectively. This same paragraph with the rules of decorative goldfish aquarium , many wholesale markets in Guangdong has ,60 -260 per month, the reporter found that this brand is not imported brands, and Germany, a 300-year history of the jewelry brand name is also Meissen strikingly similar , but also from the aquarium origin Chaozhou, Guangdong .

 

Insiders said : Beijing Many ornaments are shipped over from the Guangdong side , and jewelry factoryindustry is a lucrative industry in Guangdong, and more wholesale price is very low , registering a foreign brand , stationed in Beijing to sell more high-end storefront , the price can be doubled , which is the trick , such as a vase , wholesale prices in Guangdong, tens of dollars , to the Beijing high-end stores , it could sell a few thousand dollars , the key is to control this store was not particularly stringent.