How to buy a high priced diamond transparent

 China replaced Japan as the world's second largest diamond consumer after the United States . Chinese people buy one either as jewelry supplier and can increase the value of the diamond is no longer a dream. The picture shows the diamond capital of a store , the sales staff are introduced to consumers diamond products .

 

According to the Shanghai Diamond Exchange released the latest data show that in just the last in 2009 , China has overtaken Japan to become the world's second largest diamond consumer after the United States . Diamond consumption has become very important to Chinese consumers consume content , but also more and more people are increasing the value of the diamond as an investment tool.

 

But, you know when you dig 100,000 yuan to buy a diamond ring , when , how much value can with diamonds " diamond is forever " do ? Insiders give you the answer is very likely that only 30,000 yuan .

 

Diamond did a spectrum pricing

 

As we all know , the standard measure of a diamond quality are four main dimensions , namely weight (CARAT), Clarity (CLARITY), color (COLOUR) and cut (CUT), which is commonly referred to as "4C standard ." This standard by the GIA ( Gemological Institute of America ) was founded and is currently in the world, including China most mainstream diamond evaluation criteria.

 

"Diamond prices should be very transparent and any one diamond one tested to determine the 4C level , the control of the New York Diamond Exchange diamond offer a single operator announced , you can know it now price, this will be updated every week two international quote times . " per carat diamond shopping malls , Chairman Wan Zi-hong said: " There are a lot of consumers are holding a diamond ring selected quotations to shopping malls . "

 

However , in reality, these consumers will often disappointed . I visited the capital several diamond stores, stores and some sites discovered after the sale of diamonds , the same level of 4C diamond ring, but there is a huge price difference . With a clarity , color and cut the same level of basic models prime ring 30 points ( 0.3 kt ) diamond ring , for example, priced from 34 thousand to twelve thousand dollars.

 

In this regard, Wan Zi-hong explained , diamonds and gold , like itself , and not because it is where the production , which the company produced , who have cut the price difference , " from anywhere in the world a place of origin of diamonds from the rough material become loose after any expert can not tell its origin , that diamonds are characterized by no origin , so the diamond is an international standard products , but also the international ' class financial ' exchange of tools . "

 

According to industry sources a price of diamonds secret lies in its being processed into premium generated after diamond jewelry . The " diamond ring for example, the ex-factory price from two parts: a loose diamond and ring setting . Loose diamond prices determined by the international quotations and ring care no matter what brand, ordinary ring care ( prime ring , 18K platinum ) cost around $ 500 , even luxury ring ( inlaid diamond pieces ) but also the highest 4000 yuan . "

 

The source also revealed that in the jewelry manufacturer industry , there is the unspoken rule : If it is the general brand , diamond factory retail price = ex × 4, ie increase rate was 300% ; And if it is international brands , such as Cartier ( Cartier), Tiffany (Tiffany & CO), Bulgari (Bvlgari) , etc., diamond factory retail price = ex × 6 or 8 , that the rate increase is 500% ~ 700% . Few other industries it is able to achieve the degree of profiteering .

 

Shop ripped profiteering gap

 

Why diamond industry will form such a high increase rate it ? Wan Zi-hong think there are two main reasons : First, because consumption is also seen as a long diamond luxury few people demand ; two diamond is derived from the traditional sales channel characteristics.

 

" Now the domestic diamond sales general rules and patterns , the department store 's diamond sales are in the form of an associate , the mall they do not purchase, but do not sell the diamond processing plant only , so we need a middleman , which is the individual diamond brand ." Wan Zi-hong calculations: "If the diamond processing plant to 2,500 yuan from the factory , brands with at least four times the price , which is 1 million price on department store sales from the sale of shopping centers to extract 25% to 30 %, or 2,500 yuan to 3,000 yuan , while the brand earned 4,500 yuan to 5,000 yuan . "

 

For these reasons , the traditional jewelers only way to take high increase rate , so will have a " three years is not open, open to eat three years " argument.

 

However, the online sales site seems to be the first gap torn profiteering forces . Due to the reduction of intermediate links, as well as save a lot of store costs, labor costs , branding costs, the net purchase price of diamonds is lower than the traditional channels of 40% to 60% , but also the emergence of a diamond bird , nine drill and so many well-known shop, which has annual sales of diamond bird exceeded 200 billion yuan.

 

However, even if the price is very attractive, but according to incomplete statistics, in 2009 , the domestic diamond jewelry retail market totaled more than 20 billion yuan , of which net purchase diamond sales ratio is still less than 5% .

 

"First of all can not see the real thing , you can not try them , after all, pictures and objects are different ; secondly there is no storefront , if quality problems or disputes during transport are more trouble ." After some ideological struggle , the final choice in the store buy a diamond ring of Wang 's concerns very representative. So, now under construction have also a lot of shop entity " experience store ."

 

An unnamed official said in a diamond brand , either shop or superstore , at this stage, not enough to change the pattern of the entire market , especially for mainstream brands will be relatively small .

 

" Shop stores and discount stores and face the crowd and meet the needs are different , but the brand does not require price-sensitive consumers will choose the former, and even then you have to buy Cartier, Tiffany 's , he or will buy . " the official said :" However, for low-end diamond brand impact may be relatively large, and the future of the diamond market brand concentration will also be enhanced , the United States , Japan and other developed markets is the case. "from jewelry factory