Asia a gold shop in revenue last year highs

 Went to the end of the year, Haiya a gold shop in 2009 total revenue reached 1.45 billion yuan , an increase of 13 percent , a record high , achieved in the financial crisis, expanding domestic demand, capital growth, promote development goals. 2010 How to move on ? Asia one will make great efforts to strengthen brand building , proposed the " Asia a gold " brand new concept of culture , and strive to become China will build it strong brand gold jewelry supplier industry .

 

 

Just past 2009 , faced with a hundred years of the international financial crisis, the jewelry business inevitably affected by macroeconomic adversely affected. International gold price volatility, the market is fiercely competitive , but also to Asia a gold shop business has brought a lot of pressure .

 

 

Asia a person to face challenges , danger, they respond positively to the call center , to take a series of expanding domestic demand, capital growth, promote development initiatives . Is one important way to expand the market . Year, the Asian one in the city opened seven new stores ; in the field added 25 stores and 14 distribution points. For the convenience of the franchisee, the nearest dealer to get the Asian one brand goods, Asian one in Hunan, Hubei, Anhui , Jiangxi , Shandong and Beijing set up six picking platform .jewelry manufacturer

 

 

Good job of expanding domestic demand end market is another important way. Asia a gold shop in accordance with the laws of the holiday economy , with particular attention festival market promotion, take the " Festival City, Jiangsu , no section made ​​Festival" marketing strategy.

 

 

Lantern Festival, Valentine's Day, Women's Day , Mid-Autumn Festival , etc., regardless of the size of festivals, Asia an always Every Day rally , people are not even concerned about Tanabata festival, Asia is also a firm grip , to create a momentum , efforts to boost consumption . The festival 's sales were higher than usual , and are double-digit growth , the highest increase of 86%. In everlasting festival, tourism and shopping festival "artificial festival ", the Asian one launched 999 yuan , 1,999 yuan special couple on the ring , and " Love Is You " series of 10 points diamond ring , have become sought after young consumers selling merchandise.

 

 

In 2009 , the Asian one 's net profit grew by 55% , reaching 32 million yuan . Achieve such economic benefits, important initiative is to strengthen the product inventory management. Past orders, Asia a conventional package of ordering organizing large conferences ; Today , broken down into a number of smaller regional ordering activity , in batches , on a regular basis , to avoid a large number of products to bring the price of gold plummeted Measure libraries losses. Products in batches according to plan after the library , so that inventory can be reduced , timely return of funds , bank loan interest reduced accordingly , financial costs resulting decline. Procurement of raw materials , sub a proactive way to the bank leasing of gold , to avoid big ups and downs of the international gold price risks , and the feed operation, the strict implementation of the library in product sales invoicing day , then the real price of gold purchase into the same number of gold material , which avoids losses caused by fluctuations in the price of gold .

 

 

In 2010, the Asian one one of the priorities is to strengthen brand building. They launched the " Asia a gold " brand new concept , into the " moments of life , all in Asia a gold shop " culture, closely around the " Asia " and " a " character issue, interpretation of " a " is single-minded , " a " is the life baby. Around this concept of brand culture , Asian one will be achieved in 2010 a quarter of a series goals to build China's gold jewelry industry , strong brand , create a " Chinese famous brand " products.jewelry factory