Then our actual conditions are: entrepreneurship only 60,000 funding. I was very clear that entrepreneurship is not a simple matter, but also a great risk of thing. Therefore , every step must be carefully thinking, objective analysis . Not blindly , but can not be hurried. In those days , the night can not really ignorant , dull .
Start the first step , selection of projects , selection of projects is painful process. I think that the project must be suited to do it yourself. If you do not have much money , do not blindly follow the trend . At first , I was ready to do original design TEE, then later denied by their own . Reasons: 1 , supply instability. 2, the design is limited. These two flaws are fatal , so then gave up the idea , and he is at a loss for some time. Later, a girlfriend and I go shopping , wandered a mall household goods department , faced with those from Europe, some fine furnishings , we put it down. An idea across our minds . Furnishings okay to do it ? . Later, after our thinking and analysis , the final decision , and we do Furnishings .
Identified the project , the next step is to consider supply issues . How to find ?
Do Furnishings, belonging light industry, commodity, commodity to find , can not go to a place Yiwu .
So , My girlfriend and I got into the plane to Shanghai . Then through Shanghai to Yiwu .
Enlightened, Yiwu Small Commodity really a paradise . Omit here the various travelogue . Concluded that if you are doing commodity business in Yiwu , be sure to find what you want.
We are also a rewarding experience.
On the way back , we went to the Shanghai IKEA store looked , we once again IKEA range of goods and design attracted. Also since the beginning, I started to pay attention home some industrial design, coupled with a girlfriend is on display designer, I have also been a lot of influence .
Home, we finally completed the shop on their own to do about positioning, creative design furnishings .
With positioning , supply there, the next step is : to find stores.
Looking back now over, it is really a hard time . Every day, riding a bicycle in the city may be suitable for every corner looking for the right shop rents are too high , the transfer fee is outrageous , cheap place to ports and poor . Store is successful a half, must not casually , in my single wheels , four months have passed .
Time is the beginning of spring , do I have to go find endless .
Hard work pays off , two weeks before the Spring Festival , we walk the streets of this central business district a store transfer messages into my ears , and former owner asking price is not high, rents are more reasonable, but one thing that small shop in the mall on the second floor , a small crowd of more than one floor , and the entire second floor full of clothing . No one made a small decorated , and later carefully thought might Nothing is more suitable for business start up . After all, the thin dead camel than Ma .
Then, four months and eight days ago , the store opened .
Because it is the season , maybe I was a little luck , huh , shop in the first month , the business is very good , the first month , is also very good . Math , nearly two months, earned more than 10,000 blocks. It's like booster , let me confidence.
Can not last, the season also passed quickly, daily sales began to decline, how to do ? So, we have begun to do some activities , send gifts , discounts, special , really resorted diarrhea stops . But compared to the previous two months , earn less really is more. However, the shop is still in a profitable state , I am very pleased. After all, proves the point , before we look still correct .jewelry manufacturer
The last two months , in our surrounding area, there are two such similar store opened . Heated up competition began , looking at several stores many similar or identical goods , I started up anxiety . Although he is still counted as a relatively good ( thanks to my girlfriend , put on display in our store is very delicate beautiful ) . However, light to sell other people's things , how to go , how far ? Under the shadow of price competition , profit margins can still remain ?
So , I think , must have their own products. My girlfriend is a school designed , although I had no professional learning design, but the design is also relatively unique vision . We decided that we want to do their own design brand. Do some of their own design lighting, flower , ornaments, limited edition , unique taste and reasonable price. In my persuasion , the family gradually endorse my views , mechanical design born father also gave us a lot of production and technology support. Gradually, a small shop of our own production started up more things , little things like our design customers can have, people have begun to ask whether you can join our store . Operate independently in their own shop four months later, I am ready to withdraw it , fully responsible for the design and production of its own branded products .
Along the way , there have been nearly a year's time , prepared six months, operating for four months. Bitter with music, in front of the road is still long, I do not know that they will succeed or fail , but I have confidence , and perhaps this innate confidence , supporting himself to danger of walking.
Summarize his success and mistakes a year , draw the following entrepreneurial experience:
1 , to make it clear for what to do , fully prepared
2 , to know their status can dominate the resources
3 , rapid response and timely adjustment
4 , no one I have, people have my new
5 , fully believe in themselves
6 , only your family is your most of the trust.
What are the top ten jewelry join the brand ?
As the market matures and consumer purchasing psychology tends to be rational, jewelry market from product competition, price competition , marketing, competition between brands gradually extended to R & D competitive products , competitive brand culture , brand service competition . A feasibility jewelry brand marketing strategy and brand development strategy forward , will determine the brand's vitality.
Jewelry franchise businesses currently have at least hundreds , each side is good, making the majority want to invest in jewelry, jewelry business entrepreneurs engaged in the real understanding of these businesses can not be good or bad . To this end, China business alliance of five major investment sites through detailed sorting of various jewelry businesses to conduct technical assessments , mainly from business credit , join the policy , follow-up services , business guidance, benefit analysis , investment analysis , and several other aspects of scientific evaluation , the final launch of the "Top Ten project to join the brand jewelry exhibition ." Hoping to be helpful to the majority of venture investment . Meanwhile, we also welcome your participation to evaluate them come to improve our work.
At present , China's jewelry market, brand management by the primary phase to the development phase across , but in the brand development process, due to the marketing environment changes and the threat of competition in the market , many enterprises are facing different development bottlenecks , such as the development bottleneck not dissect , will block the sound development of brand management . Especially the regional brand brand competition by non-regional challenges to make this part of the regional brand vitality weakened loyalty decline , marketing network atrophy, directly affect thinking brand market share in the jewelry factory market this year will show a brand and brand between the new round of competition.
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