How to prepare for the new season marketing Florist

There Florist inquiry : My Florist summer just opened this year , an area of ​​over 100 square meters . Now marketing season is coming soon , florist What should prepare for , both to improve turnover, but also improve the visibility florist ?jewelry supplier

Prescription: Rong Du Florists Management Limited, Chairman Ni Zhixiang ---

Festive season is aimed at the florist " make a big " opportunity, but I think the new store very sensitive in terms of sales on the anxious. Should start with good intentions every single business, develop a stable customer base to proceed . In addition , the following points need special attention.

First, do not blindly take orders . New florist often fear no business before the holiday home as long as there are orders , even low profitability is also connected . But the day of the festival is often the product of the highest profits , sales volume is greater. Florist likely day of the festival because of low orders busy , but not enough staff to cope with the day's supply of high-profit business, not worth the candle . Moreover , some florist orders received too many of its services , distribution can not keep up on the negative impact on the image of florists , customers rarely able to " turn back ."

Second , the availability of personnel and shipments. Summarize years of experience, the number of personnel during the festival florist is usually best four times , the volume is usually 8-10 times . Do not purchase a very long time in advance , usually 3-4 days ahead of arrival best .

Third, choose a good marketing approach . Just because we have Florist promotional daffodils and led the entire holiday sales. Conditional florist business cards can be printed on some of the discount coupons , consumer spending after a certain amount you can use part of the cash discount coupons arrived . This discount coupon recovery is generally about 10%. You can also print some cards , write on something like " a phone call , flowers sent home " intimate discourse .jewelry manufacturer

Prescription II: Shanghai Chen Dongmei --- plum flower house

My shop was opened last year , has experienced the Chinese New Year , Valentine's Day marketing . Sum up experience, I think the following two points are particularly important :

First , streamline purchasing channels , to ensure adequate supply. Unlike the old and the new florist shop , there are a number of fixed supply wholesaler or manufacturer , its supply and quality are relatively assured . So the new season before the arrival florist should , as far as possible and to establish a stable business relationship with wholesalers , even in case of shortage of supply , it is best able to meet their own needs first . Valentine's Day last year , and I ate inadequate supply deficit , leading eventually rose to sell off the goods , then only recommend lilies, orchids, butterflies floral materials to the customer.

Second , for different festivals, launched a flagship product of two characteristics , and take a nice name . This is like a restaurant , there must be a few specialties in order to attract guests alike . Spring Festival this year we introduced two features flower ceremony , one for household consumption , mainly in floral lily called "family reunion Carnival " ; there is a gift for the crowd to the main floral lucky bamboo , called "Step by step ", are welcomed by the customers .jewelry factory