The rapid development of chain jewelry

Basic conclusion , valuation and investment advice

 

Along with economic growth and improve people's income comes consumption upgrade, so that China 's jewelry industry usher in a new period of development. According to statistics of the Gemmological Association of China , the next few years, China 's jewelry market will remain more than 15% of the industry growth rate ; expected sub-sub- sectors K gold jewelery supplier demand growth will reach 25 % -30%, the jewelry industry is also there is a huge space for development.

 

Current domestic high-end jewelry market occupied by international famous brands , and Chow Tai Fook , Chow Sang Sang , TSL , Luk Fook Kong and other popular brands in the mass market have lead, but we believe that this lead is not insurmountable .

 

Tiffany and Zale by comparing two different business models on behalf of companies , we found that the system represented by Zale economic type jewelry manufacturer business , mainly driven by the expansion of sales networks rely on brand awareness , do not have insurmountable brand image ; CTF , Chow Sang Sang and other companies are using this model to open up the domestic market , the influx of Acer as a good domestic jewelry enterprises have to compete with Taiwan and even beyond their opponent's ability .

 

Acer is the design development, production and processing terminal in one of the national retail jewelry chain enterprises , mainly producing K gold jewelry, the country has 279 stores , of which 202 own stores , 77 brand agency ; it China's A- share market is the first truly jewelry chain.

 

Acer 's design capabilities and leading technology , the product has a typical oriental style characteristics . Since K gold jewelry styles and more attention to product design , tidal Acer is fully capable of differentiating products through design and production capacity to gradually increase brand awareness and reputation, to occupy more market share.

 

Acer to implement the dual -brand strategy, " Acer " brand high-end positioning , growth and stability ; "VENTI" brand for young professional women , is in the growth stage , the next few years will become the company's growth highlights.

 

Since jewelry factory stores need more Distribution inventory, so the expansion of self-operated stores in great demand for funds , the funds raised will open the bottleneck restricting funds for business expansion , tidal Acer sales and channel expansion will leap new stage of development .