Light industrial products in Africa has become the meat and potatoes

Data show that the first half of this year , Dongguan total African exports amounted to more than 200 million U.S. dollars , an increase of over 17 %, accounting for 0.64% of the city's proportion of exports . Export products mainly light industrial products . Features for the African market , some companies specializing in the development of products suitable for Africa , some enterprises simply set up factories in Africa , as well as companies will sell products through agents in Africa , the business done fast .shoes manufacturer

Economy to improve , the market potential

Recently, the African Development Bank , the United Nations Economic Commission for Africa and other agencies jointly issued the " 2013 African Economic Outlook" report, sub-Saharan Africa the macroeconomic situation for the better . It is predicted that sub-Saharan Africa next year, growth was up 4.8% and 5.3%.

At the same time , the rapid growth of the African middle class , social spending power also breeds vast opportunities. According to the World Bank and the African Development Bank, 2012 Africa's middle-class population has reached 350 million , to 2030 , the average annual spending power of the middle class in Africa is expected to more than two trillion U.S. dollars . The growth of the middle class , plus the current East Africa, West Africa, to maintain rapid economic growth , Africa agriculture, mining and other industries with great investment potential. Investors is undoubtedly a big plus.

Houjie veneer lumber market operators in the business of Ma and friends had just come back from Africa , his visit is to investigate African timber market , friends and partners intend to buy a forest , and then processed into veneer at the local , and then shipped back to Houjie sales . Ma told reporters that the trip to Africa is very large harvest , did not go before , always thought that Africa is very poor and spending power is not, all are rather backward, go after , before completely subvert the impression a lot of opportunities , a huge market . Has begun in Ghana and local enterprises reached an intention to prepare bilateral cooperation , the other side of the timber resources , here the funds to build processing plants. The two sides still further consultations.

Local factories , utilization of resources

Mr. Ma is also implemented in the investment plan , but the largest privately owned shoe company in Dongguan Jian Hua Group has already built a factory in Africa . It is understood that China firmly settled in Ethiopia in November 2011 invested Hua Jian International Shoe ( Ethiopia ) limited liability company , the company in January 2012 formally put into production. As a result of advanced equipment and good management system , at present, the company can produce 5,000 pairs per day shoe for local addresses 2000 local employment, has developed into the top ten companies in Ethiopia .

Ethiopia had talked to the plant , Jian Hua Group Chairman Zhang Huarong intend to fight the Chinese firm base of a manufacturing strategy . Zhang Huarong that Africa is now an environment like China thirty years ago , when the Taiwan-funded factories, Hong Kong-owned factories came when they were small businesses investing in the mainland , after three decades of development, many have become a huge business, and now the traditional the rapid development of business opportunities is very small. However, the development in Ethiopia , the enterprises bigger and there are many opportunities . Ethiopia has abundant raw materials and labor resources , the enterprise, but also opportunities.

In fact, in addition to fancy Jian Hua Ethiopia has rich resources of raw materials and labor , there is a huge market for the whole of Africa . According to relevant data show that in recent years , Dongguan area of textile products exported to Africa increased significantly . Dongguan enterprises in this regard is the production of a variety of light industrial products because of their inexpensive , fashionable , functional, with a strong global competitiveness. The other hand, the global economic downturn in Africa 's environment still maintain a high growth rate , making the national purchasing power steadily. And it is precisely these countries and territories widespread light supporting imperfect , limited production capacity and higher cost of production situation , so just Dongguan inexpensive light industrial products which can meet the needs of some countries and regions .luxury shoes

In addition to light industrial products, some companies but also for the African market characteristics, produce for the African market of electronic products, building materials and so on.

Located in Dongguan Siu Tin QiShi Digital Technology Co., Ltd. invested 18 million yuan , developed a variety of Tablet PC , in order to improve sales , but also specifically hired professional managers at the helm of the Tablet PC project , in order to avoid competition and high-end brands , trillion Tian digital computer mainly for African and Latin American markets . Company sales director told reporters , Africa and other markets for electronic products is also a great demand , the company hopes to African markets .

Dongguan Heights main business of aluminum curtain wall materials, the company products are mainly sold to domestic and export accounted for only 10% , chairman and president of Blue Xuan told reporters that Egypt is one of the main export markets Heights .

Interests of the face , we should control risk

Dongguan enterprises to open up African markets , there is a success, there are failures , Shijie , Dongguan City Furniture Co., Ltd. was a local OEM business transformation and upgrading of the sample , the main production of metal with wood or glass , plastic furniture. In order to develop new markets, the company began production in 2011 worth $ 60,000 two bedrooms house, compared to the traditional house , two bedrooms and two rooms is the " Steel housing" , able to withstand strong typhoons and earthquakes, buildings use 15 , 90 % of the material can be recycled . " Exports to Africa , and in Africa, the establishment of a model room , but because of overstretched , closed down last year ," according to informed sources, although the African market cast a lot of money, but the company "production" of a house in Africa sets and did not sell .

Some experts pointed out that many African countries lack the industrial and processing , a lot of light industrial products are imported, and these products is long- term in Dongguan , African countries do not import restrictions , the implementation of free trade , as long as you can pay import tax . If the semi-finished products enterprises in Dongguan , spare parts, spare parts , raw materials exported to Africa for further processing , assembly production , will achieve greater returns . But Dongguan enterprises should learn to control risk , to develop the African market , it is necessary to choose the right country , two is the product to be marketable . To do this , the best way is to fieldwork in Africa , through hearsay understanding of a product market in an African country is often unreliable.

In addition, Dongguan enterprises to open up African markets Shihai talk about integrity , many companies are now some of the counterfeit goods sold to Africa , on the " Made in China" causing injury. Dongguan enterprises attach importance to the African market , not inferior goods in the warehouse to get the African market , doing so would ruin the market.shoes supplier