Fashion China, fashion jackpot

Fashion China , fashion jackpot

Jackpot marketing consultant : " the overall shape experts"jewelry manufacturer

Jackpot marketing consultant origins : the most advanced marketing theory - 4R marketing concept

Latest 21st century marketing philosophy is customer Eliot ? Aydin Berg (Elliott Ettenberg) - 2001 in its " first prize 4R Marketing" a book made jackpot 4R marketing theory . Don ? Schultz (Don E. Schuhz) at 4C marketing theory put forward on the basis of marketing theory 4R , 4R theory marketing four elements:

First, the correlation (Relevance), namely that the enterprise and the customer is a community of destiny . Establish and develop long-term relationships with customers is the core business philosophy and the most important content .

Second , reflecting (Reaction), the mutual influence of the market, for operators, it is not the most practical question is how to control , develop and implement plans , but rather how to stand to listen to the customer's perspective in a timely manner and measurable business model transfer to become highly responsive demand business model.

Third, the relationship (Relationship), in business and customer relations have undergone essential changes in the market environment , the key to seize the market has shifted with customers to establish long-term and stable relationship . To adapt produced a five shift: shift emphasis from a **** easy to establish long-term friendly and cooperative relations ; focusing on short-term benefits from the attention turned to the long-term interests ; enterprise from a single customer passive adaptation to shift sales to the customer to actively participate in the production process to ; from mutual interests conflict to the harmonious development of common ; shifted from managing the marketing mix management enterprise and customer interaction.

Fourth, the reward (Reward), any transaction with the consolidation and development partnerships are economic interests . Therefore, we must correctly handle a reasonable return on marketing activities both in the starting point of various contradictions , but also marketing foothold .

Jackpot operational marketing consultant : " the overall shape experts"

1, the overall trend : the " overall shape " to attract attention and interest of VIP

China is walking in the period of rapid economic development , people's living standards are rising , consumption rising year by year , foreign brands into China is opening China 's brand road, luxury spending spree witnessed the Chinese people 's spending power and consumption dynamics. Sentence: Chinese fashionable ! Barber shop hair salon and then into shape becomes center becomes dining restaurant features a large dining center becomes , commodity market into large-scale comprehensive shopping mall , selling into a whole cabinet kitchen cabinet design center , buy upgrade to a fast-food fruit, with tea , there are other supporting tissue toothpicks meal service , people moving from simple consumer demand towards more integrated and holistic service demand forward, is easy to buy , want is simple .

Consumer jackpot follow consumer trends change, the first in the United States played female beauty makeup industry put forward the " overall shape " concept , with " overall shape expert " professional services, designed to provide comprehensive women head makeup , jewelry with head , hair design , as well as body shape body with a proposal and other " overall service " to attract novelty seeking " overall trend" Chinese women of great interest and concern.

First prize overall shape of the " overall trend" is to become China jackpot women most concerned about brands.jewelry supplier

2 , the details of feedback : the details of the establishment of a sound management system VIP

In the ad over and over , a wide selection of goods and services , how to seize the hearts of consumers is imperative major brand , which is currently 4R marketing concept ( customer relationship marketing ) deeply rooted in reason , all brands Eight Immortals, was supernatural use of advertising , conferences , promotions, experience and so by all means , but consumers in the many recommendations but lost myself , no choice , who can understand the real needs of customers ? Whoever occupies the market opportunities , will be able to achieve market success.

Jackpot that details each link has a marketing and customer relationship together , as every VIP styling has detailed records of every product promotion are the views of consumers , advertising has every consumer survey , every promotions are consumer surveys , and each time has a VIP meeting consumers feel the collection, each with a consumer product records ...... through every marketing chain to consumer demand drops in feedback to the various departments to form a gatekeeper VIP management system, through the details of the feedback to find the real needs of consumers , so that consumers are more satisfied.

3 , professional interaction : the " overall shape " Professional Service System Interactive bridge

Jackpot is the key to marketing consultant profession, through cooperation with the professional schools to create a professional, " the overall shape experts" ; through professional manufacturer to jackpot excellent R & D team to produce fashion products ; through professional image design company to design a " casual , career , dinners, innocence " occasions professional styling storefront ; through professional communication tool "IPAD modeling system ," professional ( hair, skin, etc. ) testing tools , professional ( comb, electric hair , wigs, brush , etc. ) styling tools , professional ( album, International Gifts, Packing carton , etc. ) promotional tools professional tools combined into systems ; let the experts speak image , fashion products will speak, let a professional shop talk, let a professional tool to speak. No selling , only interaction, which is marketing consultant .

4 . Qianqiutaiye : "customers , employees, distributors, enterprises, social " five to win and build Qianqiudaye

If only companies make money , it was just a short-term business ; if distributors and employees money, that this is a long business ; if the customer can get the benefits , and that this is a career ; if the community has been progress , and that is a long-term cause .

First prize to "all for customers" as the marketing objectives , so that customers are more beautiful , happier , science fashion, more fulfilling , there are many, many cases have proved , first prize for customers to "repackage " to obtain a happy life ! The customer service team at the overall shape of the jackpot proposed expert " career " , joint-stock shop " from the employee to the boss" of the detailed plan of life should have been happy . Distributors are also strong corporate headquarters Ruby brand endorsement promotion, marketing consultant , management, team building programs , VIP fashion products and professional management system "fame and fortune ." The first prize is the most glorious feeling , so that Chinese women are more fashion, so that Chinese women know better America for the " Fashion China " to make a contribution , which is the first prize of pride, " customers, employees , jewelry factory,distributors, enterprises, social "Five wins also erected a jackpot Qianqiudaye !