Shengfu Lai , Tian day , Lion , Kaidi Shi and other outdoor products in Quanzhou enterprises have new orders will be held in the spring and summer next year , invited the major agents, showcase the latest research and development of new products, and announced next year 's strategic planning.
Sports goods is still a slow recovery , outdoor supplies are Yiqijuechen . Recently, Shengfu Lai , Tian day , Lion , Kaidi Shi and other outdoor products in Quanzhou enterprises have new orders will be held in the spring and summer next year , invited the major agents, showcase the latest research and development of new products, and announced next year 's strategic planning.shoes manufacturer
After the end of the 2012 inventory , profits decline, the plight of slowdown in orders , which has been strong in the sporting goods industry segments behind the aperture outdoor supplies, began to show huge market potential , many companies slightly over last year 's orders to grow , and even some growth in the proportion reached 30% .
Popularity of outdoor sports
Beijing Olympics , sports goods market began to show saturation situation , and further as the market matures, the industry trend is clearly broken down , brand high-end shopping malls in sales quietly changing . In recent years, in Beijing , Shanghai and other cities , and many domestic second-tier cities in large shopping malls , there were a reduction in the number of traditional sports brand , increase the number of outdoor brand case . Sports brand market segmentation to Quanzhou outdoor products business has brought tremendous development opportunity, Tian day , Lion , Shengfu Lai etc. Quanzhou brand , becoming the dark horse outdoor products manufacturing industry and at breakneck speed occupy the domestic market , influential .
Expert analysis, China 's rapid economic development , people's spending lifestyle also changes , the original highly professional outdoor sports, has developed into a popular fashion lifestyle . Statistics show that China Outdoor Alliance released the 2012 market research report, the Chinese outdoor market continues to grow rapidly in 2012 China Outdoor core market reached 13.24 billion yuan . The next 10 years , will maintain an average annual growth rate of 15% -20% .
"We started dressing emphasis occasions , in what kind of occasion to wear what kind of clothes ." Tian Tian Footwear Design Director Feng Shi Ling told reporters that domestic consumers now dress more professional, more targeted , wearing concepts are constantly with international standards, the demand for incremental outdoor brand is growing .luxury shoes
"A lot of outdoor brands have raised the idea of family marketing , outdoor spending more and more popular ." He said , outdoor sports and other sports biggest difference is highly participatory , age vary in a variety of ways , mountain climbing , hiking, wading , camping and so can , free-form , adapt the trend of social development needs .
As living standards improve, people 's quality of life rising, the rapid rise of China's middle class is , the whole idea of social life quietly changed . Growing middle class crowd began to slow down the pace , slowing the pace of life , changing the original way of life , start thinking about the direction of life . Holidays and family cars increased popularity , coupled with modern city in a busy work life balance , making a lot of city people are keen on outdoor sports, in order to seek relaxation . "Go natural" prompted some people to new ideas from the fields and indoor sports stadiums to the mountains, put down the work at hand , away from the phone , microblogging and other communication tools , the real contact with nature up close , so after the breakdown of outdoor market to cater to the needs of nowadays .
Marketing remains a favorite theme
" From the mountain - Rui Jin " is the theme this year will be ordering Shengfu Lai , the brand locked in 25-45 year old urban white-collar workers , is committed to provide series of high quality, high value-added outdoor sports equipment . For consumers in the different circumstances of different outdoor sports needs , the introduction of high-end professional outdoor products, in order to limit cross-country running , outdoor travel and Urban Outfitters four series primarily.
Shengfu Lai , general manager Chenjia Tai said: "Our product design and development and always adhere to humane, function , technology , personalized, fashion and comfort as the center ." Perhaps this concept let Shengfu Lai in the past year, the market has achieved good results.
Another outdoor brand Tianlun day new orders will be by the " dreams unbounded " as the theme , and launched the " 30 degrees north latitude expedition " program , the continuation of the polar dreams, enhance the brand influence .
It is reported that since the launch of the polar dream Tianlun day since launched a North Pole expedition , Antarctic expedition to climb Mount Everest , climbers and other large sponsorship Tsinghua outdoor activities , but also to help ordinary people to achieve the goal polar dreams , start a polar character Billboard , help ordinary outdoor activities. Moreover, Tian day Tibetan representatives also sponsors the Games team , became the first to open large outdoor sports marketing brand, and actively participate in various sporting events , through sports marketing to achieve Tianlun day brand " high grade, high starting point, high standard "development strategy .
"Family Day will continue to follow the ' Arctic Dreams ' main line of the brand , from multiple angles , multi- field activities to promote the brand to upgrade again ." Tian day Vice President Fan Peng told reporters that the next few years will be the outdoor market high-speed development period , companies will promote their own through a variety of marketing methods , and strive in the minds of consumers establish a good reputation and image.shoes supplier
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