The new spring shoes onto the market price rises significantly

With the Spring Festival approaching, a large number of new spring shoes are all listed, Hangzhou Tower , Intime many shoes counters this year ushered in the first wave of spring shoes market surges . Many brand shoes , are prominently placed at the counter gorgeous new shoes .
" This spring shoes and price increases ! " Many people go to the mall in a circle with emotion , "A lot of brands starting price of 700 yuan, 700 yuan less than the basic buy shoes , but there are even more outrageous prices , there are several double the price a few thousand dollars ! "high
This spring shoes heavier
As "carolinna" Women 's loyal customers , Hangzhou Wang Qian feel this girl money to buy a suitable spring shoes is not easy. In the spring shoe styles in the latest listing , see touched upon the basic in one or two thousand , and without exception, are leather bottom . high heels
Yesterday, the reporter went to "carolinna" counters , see the listing of several new spring shoes are leather bottom . Shopping guide , the " pay more attention this year because of the comfort of the shoes to flat shoes with wedges mainly imported leather are used to do , do with leather bottom end than raising the cost of rubber shoes , high price is also reasonable being . "
In addition carolinna and Laiersidan , many mainstream brands have launched this spring leather shoes Didan shoes.
STELLALUNA up to the launch of the new , light blue, pink high heels prominently placed in the counter , without exception, are per double leather bottom . Intime basement AMEDA integrated cabinet several major brands such as nina, IVANKA, simpson and other foreign brands , also are the leather bottom .
"Last year, the counter was not yet pushed leather -soled shoes , but one , are four to five models this year , we have to worry about not sell at this price , but the strange thing is , there are a lot of customers are interested in cattle -soled shoes , if not to buy and are willing to take a closer look at it , look . " said a counter shopping guide .
Reporters learned that the shoes on the market usually rubber sole , PU -based. Rubber soles feel more astringent, met its grip wet ground effect is very obvious ; PU material lighter , the biggest advantage is lightweight. Leather -soled shoes , delicate afraid of the water , the need to stick to the bottom layer of rubber soles wear . Many more people buy leather -soled shoes is an open car , walk around the office "elegant family ."
Price rises significantly
Price rises this spring shoes is obvious. " Last year, the counters can find five or six hundred of shoes , but this spring the price of basic models shoes start at 700 yuan , five or six hundred dollars almost can not find a single shoe ." Money to buy shoes , Yang Chun lady said , "This year a lot more expensive shoes spring models , the new high prices no problem, the price is also more expensive than the classic last year ."
Reporters noticed , Belle this year starting at 898 yuan mainstream models , spring shoes price more brand new listing majority in the thousand or so , but also more expensive than winter boots . Intime Fed sales staff also said that the basic price of new shoes this year are more than 700 yuan .high heel shoes
In the collective prices , the price of leather shoes, high above the reprint and stimulating the overall price level this year . And "NINEWEST" with the company "carolinna" shoes, shoes and shoe materials and "NINEWEST" line of succession , but because of the different sole material , the price is several hundred dollars difference. Reporters saw , "NINEWEST" new spring shoes and more in the thousand or so, and "carolinna" spring shoes and more at more than 1,500 yuan price , price per pair of six or seven hundred dollars more expensive , leather -soled shoes more expensive than the average two-thirds one is about the price .
Coincidentally, Laiersidan rubber outsole and PU spring shoes bottom price in the thousands , while the bottom section of the high-end leather shoes more than the price of 2,000 yuan a pair. Consumers feeling, so the price was a little face could not do it .
Leather -soled shoes really okay ?
From the rubber sole , PU leather end to end , high-end shoes seem bigger , but " Jiaogan first" considerations standards, more comfortable leather -soled shoes do you ?
Intime AMEDA long counter cabinet Zhang believes that " breathable leather -soled shoes , athlete's foot is not easy to grow , the disadvantage is relatively fragile, afraid of the water , do not wear, lifestyle changes are relatively large man , go out basic travel by car , or a walk in the office , counters that many guests will recognize the prison leather bottom shoes to buy, because there is a market , in the future there should be more brands will launch leather bottom . " she also revealed that most people will buy a home and then a layer of sticky rubber soles , counters also You can serve the customer on behalf of 100 yuan a pair , but now more and more customers choose not to stick to the bottom , the direct road wear .
From a market point of view, is a symbol of high-end leather -soled shoes . Intime martial arts shop high-end shoe brand in the most popular STELLA LUNA only leather soled shoes , not to mention the Hangzhou Tower luxury counters such as Fendi , Ferragamo shoes for men and women are the majority of sales of leather -soled shoes .high heel boots
More mass of consumers believe that leather is a high- end shoes, a symbol of quality , it is one of the magic price of the business to improve , but we still have to buy a home shoe stalls reattachment layer rubber sole , and also spend more than 100 yuan , not cost-effective. Most people said, " about the same style , shoe materials, shoe materials because of different price to a third or even more expensive , so the shoes will not consider buying ."

Jewellery brand how

What brand of gold jewelry supplier? Old Phoenix , Chow Tai Fook , one hundred Thai jewelry, long into the old temple, a hundred dishes jewelry. The longer history of the brand, will certainly be his advantage, but their prices are much higher than the market , as they are to sell at craft and style , he will put brand value are also included , some discounts may exceed the weight of about 2 times the price of gold .

 

In fact, buy gold jewelry , not necessarily to buy branded gold jewelery , gold jewelery as long as the purity achieved, where are all the same , I believe many people buy gold jewelry manufacturer or for bottom pressure , in order to hedge against inflation. Buying gold jewelry is simply the most important the purity and services , general business can achieve a good price , but it just is not so famous brand businesses . course everyone 's views and purposes are not the same, it's just a reference.

 

Comparison of gold jewelry are basically famous brand in Hong Kong and mainland China and Macao , Taiwan, far less than the gold .

 

Hong Kong's most famous jewelery factory brand to an CTF . Fashionable and exquisite workmanship . Many new CTF gold processing processes are invented, often imitated by other brands . Chow Tai Fook gold purity is second to none , fully guaranteed " four nine ." Other brands difficult to do .

Gold jewelry is not suitable for investment

Quanzhou people want to switch to jade , but found that hard to find "affordable"from jewelry supplier

 

"October" after the wedding season , gold sales have also entered the small off-season , the city has sold gold parties, " gold remained at low levels in recent days , but consumers have not ' buy ' it ." Number gold jewelry shop staff said, and now consumers do not buy gold jewelry because the General Assembly decided to buying gold and downs , and most people are more willing to pick high processing fees , chic style jewelry.

 

Last week, nearly 3 percent decline in the international price of gold . The New York Mercantile Exchange, December gold contract rose $ 1.50 Monday to close at $ 1,314.70 an ounce , or 0.1 % This is the main contract in the past three trading days since the first closed up.

 

Gold jewelry is not suitable for investment

 

"This year the price of gold fell, gold jewelry was the jewelry store to buy, but in reality is consumer awareness of a misunderstanding. Now, consumers tend to purchase gold rational ." Xu Lin Chen Xiangkeng jewelry relevant responsible person said , the gold jewelry, Lunar New Year gold bars, gold ornaments and other consumer goods zodiac are not suitable investments. He said gold jewelry, like rings, necklaces , earrings , etc., they have a high added value , there are basically 30% of the premium. Because gold jewelry sales price and the intrinsic value of raw gold quite different from bullion to gold, jewelers spend a lot of effort for processing production , came out as a craft , to add manufacturers, wholesalers , retailer's profits, in the middle of all costs by the final purchaser commitment. "In addition, gold and silver jewelry in daily use are subject to different degrees of wear, old gold and silver jewelry will realize its price will be greatly reduced ." Chen Xiangkeng said.

 

Turning to gold investment strategy , the bank people Shi Wupei Hill suggested that gold is a traditional safe-haven commodity , as a portfolio of household wealth , gold should occupy a certain proportion of the proposed gold investment share remained at between 5-15% . "For ordinary investors , the best gold investment products is the direct purchase of investment gold bullion , gold bullion standard processing costs low , a variety of additional expenditure is not high , and the realization of the standardization of bullion is very strong ." It is understood that investment gold bullion worldwide can be easily traded , and most of the world countries and regions on the gold trade does not levy transaction tax.jewelry manufacturer

 

Still need to develop high-end jade market in Quanzhou

 

" Compared to gold , jade appreciation of space is actually bigger ." One who laughs Quanzhou line , "Now consumers often came into the shop consultation, the price you want to buy a thousand dollars and good quality jade , but it has been completely impossible . " he told reporters that in recent years the price of jade consecutive annual minimum 30% of the increase, so the market should be medium-quality jade to buy one or two million . Because jade mine for a long time , with good ingredients and increasingly rare , the price is getting higher and higher , it is a good seed material prices rose about 50%. He pointed to a bracelet , said , "The quality of the bracelet a few years ago may be able to win the 5,000 yuan , but now have over a million of ." Moreover, the more high-end good jade , appreciate faster , greater appreciation of space . "However, where there are some factors that financial speculation , so investors must choose carefully treasures, that has the effect of long-term appreciation of the investment ."

 

Chen Xiangkeng told reporters that the current market for high-end jade Quanzhou demand is still relatively weak , consumers are still primarily for the purpose of accessories , " jade sell better now mainly concentrated in 10000-30000 yuan between the high-end jade, mostly for their own use or to give as gifts . " he said the price of high-end jade reach hundreds of thousands or even hundreds of million , the average consumer is difficult to accept . " Jade collection in the northern market response would be better , the current market in Quanzhou training may also require a longer period of time ."

 

Insiders cautioned jade collection of investment , first look at the material . To choose high- quality jade , it is best " ice kind " and above varieties. Jade easily realized because such resale . Second, we must choose famous masterpieces . To delicate carving , modeling to innovate, such works generally more popular in the auction market .from oem jewelry factory

Silver jewelry special rectification work

 To strengthen national cultural products and tourism products quality supervision , and comprehensively improve the overall quality of Guizhou Miao silver products , standardize the market order Miao silver production, processing , October 23 to 30 , Guizhou Provincial Quality Supervision Bureau in Guizhou Miao silver jewelry supplier focus areas southeast statewide organized a special work , and urge enterprises to strictly enforce the " geographical indication Miao silver " (DB 52 / T 760-2012), to crack down on adulteration or impurities , shoddy, nonconforming posing qualified other illegal activities.

 

First formulated and issued the Miao silver products special rectification program to determine the focus of remediation area , clear job responsibilities. Second is to strengthen contacts and communication with relevant departments , and the " doubles " The Office , jewelry manufacturer business and other departments to carry out joint enforcement inspection, Kaili , Xijiang tourist attractions and other key areas to carry out concentration and control . Third, give full play to advantages of science and technology law enforcement crackdown on quality silver jewelry, conduct on-site verification, greatly enhancing the effectiveness of law enforcement crackdown . Four is to urge Miao silver jewelry production and processing enterprises to strictly enforce local standards silver jewelry , Guizhou Province , to further standardize the production and business activities , improve product quality silver jewelry factory industry .

Brainstorming for the transformation and upgrading

Market will always exist only unfashionable products

 

Hongye Jewelry has always butt foreign jewelry supplier chain, which is Hongye in the economic crisis remains reasons for the growth . Hongye five times a year to participate in the Hong Kong exhibition , each time carefully prepared , including exhibits and stand design for the three months to participate in an exhibition to do the preparatory work . Current Yiwu jewelry enterprises are facing difficulties , indicating that companies can not withstand the test of the previous marketing channels . Yiwu many generations processing enterprises, to fight with the world famous chain institutions, in order to have stable processing list .

 

U.S. jewelry sales in the world , but the market is European and American popular apparel accessories to go along , to understand the local customs and culture , in order to grasp the trend, rather than go abroad to buy products, claiming payments follow suit . Do not blame no market , the market is always there , only unfashionable products.

 

How to improve the future of corporate sustainable competitiveness , the key is to enhance the quality, service, manufacturing capacity, to achieve the most effective integration of resources ; processing enterprises should strive to create their own brands , enhance corporate profitability ; corporate restructuring , product changes , should be in the market transition before such enterprises have more vitality .

 

Carry forward the older generation " feather for sugar " spirit of service

Jin Shao Four: Love Ornament GM / Zhejiang Jewelry Industry Association executive vice president

 

The older generation have their burdens feather for sugar , Zoucunchuanhu , arduous journey served millions of households. Now break older people who rely on Yiwu market , the peddler into a shopkeeper in the International Trade City business stalls , some open factories , some do foreign trade . But companies need to carry forward the older generation , " feather for sugar ," the entrepreneurial spirit, enhance corporate soft power , grasp the internal management , focused only on quality , and to develop a reasonable price , " Miyoshi a fair, ie , good reputation, good quality, good service, fair and reasonable price . " while improving staff quality , the implementation of standardized operation , emotional management, through products and services , customer service households, logistics services, so the efficiency of services , thereby enhancing the value of the products , increase brand competitiveness soft power . We put the customer complaints when the baby , the customer's problem is our problem .

 

Seize the current opportunity, butt chains abroad

Weng and : Hang ornaments general manager name

 

Now Yiwu jewelry industry , a great stormin momentum, like a tsunami hit, can survive the quake enterprises each have their own characteristics. Relative surplus of the product , the company's channel expansion has done everything in the case , cooperation with foreign chains , there will be more rewarding. In fact , this is the inevitable outcome of the economic downturn , because a lot of Qingdao jewelry business failures, a large number of foreign chain transfer orders to Yiwu , Yiwu enterprises seize if this opportunity , but also enhance the quality of their own a unique opportunity .

 

Yiwu into the emerging markets of pearls

Wu Qinghua : Base where pearl farming , general manager

 

Every year the output value of 20 billion or so of pearls , the output value of more than half of China . However, China 's jewelry manufacturer and fashion jewelry in the world, no brand influence, the only hope to the world 's freshwater pearls. South of the Yangtze is the world's best freshwater pearl farming areas, 70% of the freshwater pearls are farmed Jinhua , Yiwu therefore has excellent resources.

 

Yiwu pearl industry needs to get the government's attention , which is the pearl dealers Yiwu many voices , I hope the Government to arrange the pearl industry, market stalls, local pearl resources to play the advantages of Yiwu International Trade City and the platform edge , attracting businessmen come Zhuji pearl etc. and expand the global market , thus forming a pearl emerging markets .

 

Pearls can act of transition products , play the role of an upgrade . Yiwu, the pearl market well , and then leverage existing jewelry market , attracting stationed in the jewelry industry , such as gold, silver , jade, gems. The " Pearl" only " treasure" , the " Pearl" well, "treasure " natural agglomeration . Yiwu jewelry transition from pearl to get a breakthrough, Yiwu jewelry market will also be increased from alloy transition to semi-precious stones , which is consistent with the Yiwu municipal government and the jewelry industry associations , the jewelry industry towards high value-added jewelry upgrade plan.

 

Now Hong Kong is Asia 's jewelry center , but only a transit point for pearls , South Sea pearl auctions in Hong Kong , Hong Kong exhibition freshwater pearls , the pearl once Yiwu market bigger and stronger , then it will become the world Yiwu jewelry distribution center, Apart from Hong Kong jewelry become a transit point , at that time , will be set Yiwu fashion jewelry , jewelry for the integrated center.

 

Do business is to do quality, do the brand culture must be done

Xu Guoquan : Noel Kim , general manager of

 

We would like to take " feather for sugar re-start " in the east , grasping quality, do culture , enhance brand competitiveness. Yiwu jewelry business product management must be raised to a height of life , the product is the life , do not do product , that is strangling business. Only hold the product quality piece of high ground, enterprises can grow hope. Our product management is bloody , doing well on the dismissal of employees.

 

As the market more competitive , so the brand should first culture. In the past in the army , I know the revolutionary spirit is the soul of the army . Corporate culture is the soul , so that enterprises can adapt to the market , but also permeated with employees in the socialization process of the formation of values ​​and world view, these values ​​through a variety of activities and corporate philosophy manifested in the form of corporate real culture. Yiwu jewelry Erterprise are made ​​from products, so sales do wholesale developed slowly , but now Yiwu jewelry enterprises must have made ​​the brand mission, determined from the second-tier brands to brands transition as efforts.

 

Support the brand quality , brand support the market

Xieming You : Jewelry Co., Ltd general manager Omar

 

Yiwu alloy jewelry factory business is still in the majority do product stage, while the market is already saturated alloy , copper, silver and semi- precious stones jewelry ornaments is the new trend. Yiwu jewelry companies only good brands, products will have a price advantage , you can get benefits and added value , which in turn support the factory to do a better quality product . So we have to grasp the " feather for sugar re-start ," the opportunity to walk the road of branding , quality and support the brand , brand support the market , market support channels .

Jewelry market contract fraud

Recently, the Zhejiang Jinhua Yi Urumqi happened to the suspect who purchase jewelry supplier small jewelry processing semi-finished products into hiding after the implementation of the contract more than a case of fraud . According to statistics, from September to October this year , the police received a report of these four cases . Yiwu police issued a warning , beware of this jewelry to purchase semi-finished products under the name of the contract of contract fraud .

 

Case

 

August , the suspect Qinmou , Hwang , Tan Moumou prior premeditation by Tan Moumou suspects pseudonym "Qin Yan " rented buildings Yiwu Xing Area with a small storefront to operate jewelry grounds has to Kongmou , Zhongmou other small jewelry processing by more than 10 fraudulent purchase of several hundred thousand dollars of jewelry semi-finished products , finished products and goods for sale cheap to Zhu et al , in early September after the escape and hide .

 

Since June , the suspect Yu Mou , Liu , Chen , Zhou and other four people , has in Yiwu City streets Wuji Village , Sue Town , residential streets after last week's Village rented housing to the procurement of goods for the name first to the small front office renting who swindled a number of jewelry jewelry processing semi-finished products , and then transferred at the next place to rent housing, further processing by other fraudulently obtained a number of small jewelry jewelry, this way , crime suspects Yu Mou and others from Yiwu smalljewelry manufacturer processing by Fumou , et al Department Tanmou deceive 500,000 yuan of goods .

 

August 25 , alias " Zhang " the man rented Yiwu Xing small storefront Area with numbers , with a pseudonym " Lee " men and alias " Mengmou " woman to operate mainly jewelry , and other 50 come to Dingmou name jewelry processing by small to deceive 200 million of finished and semi-finished jewelry, go into hiding after October 25 .

 

Analysis

 

Police handling characteristics when analyzing cases that in order to conceal their identity to commit crimes, suspects generally avoid the informal market , usually by way of a pseudonym in the streets , the town rented storefront and housing. In the rental does not produce identity documents , leaving no real name, not even signed a rental agreement with the owner . Suspects often choose jewelry industry developed urban crime , the perpetrators generally not a crime to leave . Crime groups is relatively concentrated, usually suspects are engaged in jewelry production and processing or have been engaged in the production and operation of the industry , for jewelry raw materials, production processes, distribution channels and production managers are more familiar with the situation . 3-4 a partner crime to operate jewelry in the name of a small jewelry by obtaining contact information processors , processors initiative to contact them small jewelry jewelry purchases finished products, semi-finished products , and agreed to a two-month settlement payment deadline subject to paragraph knot suddenly go into hiding before the time expires .

 

Countermeasures

 

On the one hand , to strengthen the management and rental housing inventory . For short-term rental store operator, signed a rental contract is not the operator, the operator of a false identity to promptly investigate the non-registration of the identity of rental housing landlords should be punished , squeeze the perpetrators of such crime place to go . On the other hand , to strengthen the small jewelry factory processing by publicity and education to improve their awareness of prevention and ability. Small jewelry processing are mostly low levels of literacy , legal awareness , the vast majority of small jewelry processing in the transaction process is not signed a contract with the buyers do not verify their identity information , so that buyers go into hiding after police information is difficult to find its true identity . Re the one hand, to strengthen the case judged the information and publicity , particularly the police, early warning platform , radio, television, newspapers and online through analysis of cases with similar ongoing publicity .

Korean jewelry business no turning back

Since 2007 , from Korea jewelry supplier processing enterprises gradually withdraw from Qingdao , until 2012 , leaving the South Korean enterprises in China are numbered . Recent news that some South Korean companies began to move back to Qingdao , Qingdao jewelry Reporter recently interviewed industry insiders informed of the situation .

 

 Costs skyrocketing , back hopeless

 

Jewelry processing is a labor-intensive industry , the last century , Korea jewelry processing enterprises chose to move large numbers of Qingdao , first, because it was far less than the cost of production in China Korea , manpower, materials, and logistics and other aspects will be substantial savings substantial funding , and secondly also due to geographical advantages , Qingdao , import and export trade developed and closer from Korea . Today, with the rapid development of China's economy , the cost of production increased year by year , to unprecedented pressure on South Korean companies , so they choose to move to the current costs are still low in India, Vietnam and Mexico . Therefore, in order to control the cost of production in terms of Chinese prices unlikely back 20 years , Korean companies would no longer move back to China .

 

Korean enterprises to go, industry is still

 

Although Korean enterprises gradually withdraw from the Chinese market, but happy is that after nearly 20 years of development, since a large number of Korean jewelry manufacturer business driven the growth of local Chinese jewelry factories , especially in already rooted in Qingdao , advanced manufacturing technology and R & D strengths jewelry procure Qingdao region into a docking bridge the international jewelry market . Since the Korean enterprises to move back when the powerful local processing enterprises hired a former South Korean companies working in the designers and managers , which directly enhance the company's design and management capabilities. Qingdao Li Jinsheng Jewelry Association , said: "Korean is a synonymous with fashion , but consumers do not know Korean jewelry is actually Qingdao original, almost all of the world's jewelry fashions are from Qingdao this huge research and design center ."

 

China 's economic development , rising costs , Korean companies divestment trend is irreversible , but the important thing is brought up by the South Korean national jewelry business jewelry factory industry is still developing steadily , with a strong technical and design basis and gradually into the industry, technology-intensive industries and through the chain to create a low-cost operating environment , to achieve long-term sustainable development.